Introduction:
The music video can increase the sale
and making more money, to entertain and create a band. The music video has been around since the 1970’s
when Queen brought out Bohemian Rhapsody which was very different to anything
people had ever seen. Some of the music videos that I think are notable and
innovative are:
Talking
Heads, 'Once in a Lifetime' (1980)
This music video use increasing more
fans, sales, promotion and it created one of the most memorable clips from three decades' worth of music
television successfully. They look
like kind of impressionist also iconic genre. They used the green screen to make a
different background and create clones too. The camera movement and camera
angles look very different techniques when compare to latest music video. The lead singer moves like a puppet and his
movements are perfectly synchronised to the music. In the foreground a clones
of him is getting more and more out of sync. The main character is getting
sweat from the mad dancing but at the end it cut back to him looking tidy again
– “Same as it ever was” this fits the lyric.
David Byrne's choreography in the video was done by the one-hit-wonder
Toni Basil ("Mickey") People did not know the band Talking Head until
this video got them noticed. So it was a very successful promotional video. I
think the music video is very odd but it’s good because it make a great
inspiration to filmmakers also the lyric will create memories for audience. The
friend says about this music video “I have never hear this song before because
nobody talk about it also its weirdest music video ever I watch.”
Johnny Cash, ‘Hurt’
It was a promotional video for the
single and also for his 2002 album “American IV: The man comes around”. The man, 71 year old on time of the filming
and he was ill and weak. His wife passed away after the filming. In
July 2011, the music video was named one of "The 30 All-Time Best Music
Videos" by Time.
It uses road signs such as “Museum of
Cash” and “House of Cash” to Signpost what the next section of the video will
show. It uses imagery of rotting flowers and fruit to show that he and
everything he loves is dying. It is a montage of photos to show his life in flashbacks. It
matches the on screen image to the lyrics by showing cast sitting in his
rocking chair when the lyric mention “sitting in my liar’s chair” It uses sepia
tones to show he is getting old. Sepia is present and full colour is the past
when he was young. Camera is quite
static when it focuses on cash’s face to bring his age into focus. It uses actual footage from his past. Then is
a shot through train window showing the world rushing past. This is a symbol of
his life rushing past. The friend
says about this music video, “This music video was great and makes a good sense
to what’s a real meaning of the song”
Thriller -
Michael Jackson
The
video for Michael Jackson's song "Thriller" is consistently on the
top of any "Best notable and
innovative Video"
list for a reason... It is one of the longest videos to be produced. It cost of
almost half a million dollars, it was the most expensive video ever. There are
so many iconic features of the video, from Jackson's red and black jacket to
the zombified dance moves of the creatures to the ghoulish of Vincent Price's
rap and laugh. The camera used the crate shot, Dolly shot and
steadicam. “In short, "Thriller"
absolutely belongs on the top of this list. It is easily the most ground-breaking
and identifiable video of all time.” ~ Tenacious Peaches. The music
video made by John Landis, was
filmed in New York and Los Angeles. There were about $800,000 to $1
million dollar production budgets. Jackson had an interview that aired on
December 11, 1999, for MTV's 100 Greatest Videos Ever Made. The music video won 3 out of 6 awards
at the 1984 MTV Video Music
Awards. "Thriller" won Viewer’s Choice, Best Overall Performance and Best
Choreography but lost Best Concept Video, Best
Male Video and Video Of The Year. MTV listed the music video as being the
"Greatest Music Video Ever Made" on their list, "MTV: 100
Greatest Music Videos Ever Made" in 1999. In July 2011, the music video
was named one of "The 30 All TIME Best Music Videos" by TIME magazine. The friend says
about this music video “The Performance and song made me think that
music video is the best video”
Queen - bohemian rhapsody
It reached number one in 1991 for five weeks following Mercury's death, eventually becoming the UK's third best selling single of all time. It topped the charts in several other markets as well, including Canada, Australia, New Zealand, Ireland and The Netherlands, later becoming one of the best-selling singles of all time. The poll was voted for by the British public and beat records such as Michael Jackson's "Billie Jean" (No.2), Adele's "Someone like You" (No.3), and Oasis' "Don't Look Back in Anger" (No.4). it looks dated now but it's use of split screens, strobes, and multiple and overlaid images was as ground-breaking at all the time
Music
videos will be around forever because people nowadays expect the whole deal. They
want the mp3, the live show/ the music video/ the merchandise. They want
everything they can and expect it to be available because this is the digital
age and bands must keep up.
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