First day of Induction 10th Sept

I just filling in the workbook about the purpose of music video

• To increase sale and make more money
• To entertain
• Branding (Set their genre and audience) 

We leaned that Synergy mean :

• A product or film is linked to a music artist and is seen as part of the brand. For example, 
• Guns n Rose and Terminator 2 
• Linpkin park and Transtormers
• Aerosmith and Arnageddon

We watched Kid Rock- American BadAss
And we analysed the target audience. We decided they wanted to attract middle American, white teenage boy because the video had

• Age Teen to 30
• Gender - Male
• Location - Middle USA
• Features of the video
• WWF/WWE
• Explosions 
• Metal/Rock/Rap
• Non-conformist
• Southern USA culture and flag
• Swearing/ Nudity
• Bikes/Sexist/Violence?Booze
• Type
• Bikers
• Rednecks
• Teenage white trash

Music video can also:

• Increase exposure
• Help viewer to understand the song
• Send a message to the audience 
• Help to get more fans