Marie Curie Adverts 05/03/13

Introduction

I am doing work experience and I have been asked to make advert to help promote Marie Curie in school in North Yorkshire.

I collected the information to  make raising manger Cheryl, at Marie Curie Regional HQ in York.

After I was given a job description and some information leaflets and web link to help me. I was allowed to come up with a creative idea by myself.

Here is my project outline.

Outline

For my work experience I have been working for Marie Curie Charity on their fund raising campaign. I have nade slide shows for them and that went well so I was given a brief to make a fund raising advert to be show in schools in North Yorkshire.

Marie Curie is a cancer charity who provides end of life nursing care for people with cancer and help for their families. Their logo is a yellow daffodil “make a difference” which I must use.

I researched ads by cancer charities and found that most of them are sad and gloomy. I wanted to make something more cheerful that gave the idea that although getting cancer is sad if you join in by donating it can make lives better.

I met the people from Marie Curie at York regional office and they gave me a lot of information and leaflets activities. I was given a Job sheet with deadlines for the work to be completed.

Research

I found out about Marie Curie and the work they do

Providing care for terminally ill patients

Marie Curie Cancer Care is a UK charity dedicated to the care of people with terminal cancer and other illnesses. Over the financial year 2010/11, we reached a total of 31,799 patients.

Marie Curie Nurses

We are best known for our network of 2,000
Marie Curie Nurses, who work in the homes of terminally ill patients across the UK, providing practical care and support.

Over the year, our nurses provided 1.2 million hours of nursing to 23,406 patients, along with support for their families.

Marie Curie Hospices

Our nine Marie Curie Hospices across the UK provide expert care and the best quality of life for people with cancer and other illnesses. We are the biggest provider of hospice beds outside the NHS, and we are expanding outpatient and day services at all our hospices. Our hospices reached 8,393 people in 2010/11.There are Marie Curie Hospices in Belfast, Bradford, Edinburgh, Glasgow, Hampstead (London), Liverpool, Newcastle, Penarth (near Cardiff) and Solihull.

Research

Marie Curie Cancer Care is a leader in research into the best ways of caring for people with terminal illnesses, and how care could be improved in future. We have our own research teams, and we fund external research programmes.

Campaigning for patients

We campaign for more patients to be able to be cared for and die in their place of choice. Research shows around 64 per cent of people would like to die at home if they had a terminal illness, with a sizeable minority opting for hospice care.

Our funding

All our services are always free to patients and their families, thanks to the generous
support of the public. We fund our nursing services and hospices in 50/50 partnership with the NHS.

Analysis of similar adverts

I used information from 4 written sources to get ideas.

Audience Research

I did some research on the target audience for the adverts. This campaign is to be aimed at school children but later for working people so I looked at both using ASA and BARB and marketing weekly. This is a summary of what I found out.

Here is my proposal for the Advert.

Filming - Production

For this production, I will take the role of:

Script writer

Cameraman

Editing

Sound effects

Special effect

Director

Acting coach

Location Research

I need to film in a school and in a working office. I can do both of these at St john's school. This means that I only need to do one Risk Assessment. I have asked permission from the head mistress.

Contingency Plan

Risk assessment.

Some footages were not used dues they had  mistake acting, wrong camera angle, out of focus, testing shots and noisy in background from CDT's machine running on. 
There was one problem that I can deal with;
Putting soundtrack to cover noisy in background.
 I used some footages dues they had good shots, good places for putting effects into it and quite in background.


Workplace editing and effects photos:

School editing and effects photos: