Unit 5 outcome 1

Learning outcome 1: unit 5

The brief is really useful to client and filmmaker and the filmmaker can check the brief if they can do it in full confidence or it can match the filmmaker’s skills and knowledge.

Structure of a brief  

Contractual:

Contractual is like contract, for example a client and a media firm agree to create the contract of works. The contract can have details about what a client wants. The client and the media firm negotiate an agreed time and amount of money to be pay. The client and you make an agreement to keep the information of the brief private.

It has a good format because the contract might have more great detailed to avoid any misunderstanding. However it’s quite non-flexible, so not so good where the project change as it progresses.

Negotiated:

Negotiated is like making a deal in between the client and a media firm. For example, the client wants it finished in two weeks, however, the media firm disagrees with it. They need two weeks more. They will make a decision and they agree the conditions.

Ii’s good because the client will get what he/she wants, but because the media firm is not competing against others the client doesn’t know if they are getting a good price.

Formal:

A formal meeting is when the client invites the media firm to come to his/her meeting room. The client expects the media firm to show their works to the client. They discuss about the work. The client gives the brief to the media firm for approval.  Formal briefs are written documents with budget, detail and deadlines.

An advantage, the client and agency agree on exact terms and conditions. The agency knows exactly what they must do within the agreed budget. However at disadvantages, it’s a bit less freedom to be creative than Informal.

Informal:

An informal is opposite to formal. The informal can be,  emails to send the brief and call the media firm to discuss the brief or using the webcam. A contract would still have to be agreed and signed by both the client and the media firm.

An advantage, the agency that does the work has more creative control over the final project.  This might make the project work speed up but if the brief is not written there then it might be some misunderstanding later.

Commission:

Commission means the client recognise the media firm has a good reputation. The client likes their work. He/she want them to do some special work for them. The client will offer a commission to the firm to do produce a specific piece of work.

The media firm do the work what they want to for the client. The project would be faster if others have not been invited. However, if the work does not go to plan the agency’s reputation might be ruined.

Tender:

The client sends the briefs to all of the media firms to make the pitches for him/her. As media firms would fight other media companies to get the work. The client looks for the best reputation, costing and the best skills.

There is a good way of making sure the client gets what they want at the right price, but it takes some time to talk the process.

Cooperative brief:

The client sends to some of media companies to work together. The media companies discuss what roles they should get to meet the client’s requirement. They have to work to the same budget. They have to work as team and communicate for information about work and deadlines.

This would be good for two different firms to share their complicated jobs. However, it will be more important to make sure there is a written agreement. So they know what they are supposed to be doing.

Competition:

The media firm will be in competition but main thing is more likely that brief might few detailed. A lot of businesses can apply and compete against each other. The client will pick the best idea within the budget.

An advantage, lots of great ideas and a great reward if the client chooses you.

A disadvantage, it might be hard to decide in between all of the media firms that have forward their proposals could slow the project down.

Negotiating the brief.

• The client may not understand any problems that you have in the production. Example, the client did not know that the filmmaker did not have the specific equipment. The filmmaker may be unable to match his skills to the brief.
• You need to negotiate deadlines in detail for example, a time schedule. The client may not understand about the post-production processing.
• You will need to make them aware of copy right. The owner of the work has their right however others cannot copy it unless it has their licence agreement.
• If you don't read and too confident about the brief and then decide to sign it, you must have to fulfil the terms of the brief. If you break the brief’s conditions then legal action could be taken by the client against you and you could end up in court.
• over ambitious expectations happen when the client or the film company agree to certain terms which create problems when the work has started. For example, the client expects work to be done in one week but the company is unable to make it after one week or they promise to complete the work to a certain deadline but it is impossible to do.

Amendments:

There may be changes to the agreed brief, for example the budget might be bigger than you thought example, using good quality, printer ink, or travel to locations, equipment and actors you might need for the film. This would need negotiating with thee client to agree on either a new budget or the project will have to completed with different, cheaper equipment.

The original brief will have the fee the film company will be paid for, for the creation of their project however, some contracts will have a condition (rule) in it that says the amount of money paid to the film company can be amended – paying a higher fee or a lower one. This might happen if the final work is not the quality the client expected.

Self Development:

The brief would help me to find a new way to development my new skills, knowledge and exploring the method of learning a new tools from media software. I will learn how to research the background of ASBOs and how they work. I will learn a new skill using the 3D maker software such as 3D MAX software for a title and then learn about how to import 3D objects into After effect CS6 from 3D MAX software. I would learn about using a new type of video formats for an internet because it’s very easy to upload to the police’s website or YouTube. I will improve the soundtrack to appear to our audience.

Learning new skills:

I will learn how to follow a brief and understand the client’s wishes and think a twice before you sign the contract.

Multi-skilling:

My time management must be good to keep to deadlines. So I will do a plan of each bit of work and the days I will do it. I will use the speadsheet for film schedule.