- To increase sale and make more money
- To entertain
- Branding (Set their genre and audience)
We leaned that Synergy mean :
- A product or film is linked to a music artist and is seen as part of the brand. For example,
- Guns n Rose and Terminator 2
- Linpkin park and Transtormers
- Aerosmith and Arnageddon
We watched Kid Rock- American BadAss
And we analysed the target audience. We decided they wanted to attract middle American, white teenage boy because the video had
- Age Teen to 30
- Gender - Male
- Location - Middle USA
- Features of the video
- WWF/WWE
- Explosions
- Metal/Rock/Rap
- Non-conformist
- Southern USA culture and flag
- Swearing/ Nudity
- Bikes/Sexist/Violence?Booze
- Type
- Bikers
- Rednecks
- Teenage white trash
Music video can also:
- Increase exposure
- Help viewer to understand the song
- Send a message to the audience
- Help to get more fans
